Rebranding - Bolands Wexford
As part of Bolands Wexford’s brand evolution, I developed a refreshed visual identity that reflects their position as the exclusive representative of three leading automotive brands - Ford, Volvo, and Hyundai. The previous logo, inspired by vintage Ford model handwriting, carried a nostalgic charm but no longer aligned with the clarity and versatility needed for today’s digital-first communication.
The new logo embraces a clean, modern, and minimalistic style with strong, straight lines that ensure it stands out across all media. Its design is optimised for digital use, delivering clarity and impact whether displayed on a website, social media post, or video content. The colour palette draws from Ford’s signature tones, reinforcing brand recognition while maintaining a sophisticated, professional appearance.
Following the rebrand, I redesigned the full range of company materials, including letterheads, compliment slips, and other corporate documents. I also created branded merchandise such as mouse pads and pens, along with designs for staff T-shirts, jackets, vans, and demo cars - ensuring the new identity is visible across every customer touchpoint. A comprehensive brand guidelines document was developed to maintain consistency in future use across print, digital, and promotional applications.
The result is an elegant, contemporary identity that works seamlessly across all platforms, strengthening Bolands Wexford’s visual presence and supporting their reputation for quality and excellence across their premium automotive brands.
Client:
Bolands Wexford
Date:
November, 2023
