Postcard Design for Boland’s - Sales Event Marketing Collateral
I designed a series of custom promotional postcards for Boland’s, created to support multiple sales events and in-store marketing campaigns throughout the year. The project also included matching oval floor stickers, designed to complement the postcards and create a cohesive visual presence across the retail space.
Design Approach
Each postcard was tailored to a specific sales promotion, while maintaining a consistent visual identity aligned with Boland’s branding. To strengthen the campaign impact, the oval floor stickers mirrored the postcard designs, using the same colours, typography, and messaging to guide customers through the store and reinforce key offers.
The design focus included:
• Bold, attention-grabbing typography for promotions and event messaging
• Clean, structured layouts for fast readability
• Coordinated colour palettes across postcards and floor stickers
• Custom oval floor sticker design for high-visibility in-store placement
• Clear calls to action to drive customer engagement
All artwork was optimized for print and large-format production, ensuring durability, legibility, and visual impact in a busy retail environment.
Results
The combination of postcards and matching floor stickers helped Boland’s promote seasonal sales, limited-time offers, and special retail events in a unified and professional way. The consistent design across multiple touchpoints strengthened brand recognition and improved customer navigation during promotional periods.
• Skills Used: Graphic design, layout design, typography, brand alignment, print-ready artwork
This project highlights my experience creating effective print marketing materials that combine clear communication with strong visual design—helping brands connect with customers at key moments in their buying journey.
Client:
Bolands Wexford
Date:
2024-2025
