As part of a customer-focused promotional campaign, I designed an exclusive and elegant metal travel mug for Volvo. The aim was to create a premium gift that not only carried everyday practicality but also embodied the sophistication and timeless design values of the Volvo brand.
The mug features a sleek metallic finish, chosen to reflect durability, modernity, and understated luxury. A cleanly applied Volvo logo ensures immediate brand recognition, while discreetly placed contact details maintain professionalism without compromising the minimalist aesthetic. The design balances function and style, making it a desirable accessory that customers are proud to use both on the road and in their daily lives.
This travel mug was presented as a gift to every new car customer, reinforcing Volvo’s commitment to quality and attention to detail at every stage of the customer journey. Beyond its role as a practical item, it served as a subtle yet powerful brand touchpoint, extending the Volvo experience into everyday routines.
The result is more than just a promotional product—it is a thoughtful brand extension that enhances customer loyalty and aligns seamlessly with Volvo’s image of safety, elegance, and innovation.
Client:
Boland Volvo
Date:
May, 2024
